Glossary

Glossary

 

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    Digital Signage
    Digital Signage is a sub segment of signage using digital technologies to display content. Technically speaking, it’s the combination of traditional audiovisual products such as displays and speakers with computer and network technology. A simple digital signage solution includes the following basic components • One or more displays • A digital signage software to create and distribute contents • A mini PC or media player to display the contents created • A network connection such as LAN, WiFi or 3G/UMTS (for online contents). In addition to all hardware components that are necessary for the operation of a digital signage solution, we will also provide you with comprehensive services in terms of installation and set-up of the systems. We are happy to help you create and provide content – we offer complete industry solutions. Why digital signage? • With our innovative products and services, we assist you with the presentation of your company and products to the outside world • In contrast to conventional advertising means, digital signage solutions offer countless possibilities of information transfer • No recurring costs (caused by the short-lived printing of posters) and no dependencies on suppliers and service providers arise for you • Communicate professionally prepared content and commercials at any time without having to do much for it • Customer acquisition and customer retention tools can be easily incorporated • Automatic updates always ensure the promotion of the latest products and services
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    Digital-out-of-Home
    The idea: Target group oriented content – everywhere and at every time. Change of information within seconds – independent of location and number of screens, it makes digital signage or Digital out of Home an indispensable means of communication for the future.
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    Digital Signage Software
    Behind every impressive Digital Signage content, there always is a powerful digital signage software. Want to manage your content centrally and contribute, update and monitor it on many different displays? With the right digital signage software, all of this is possible fast, easily and intuitively. That’s how a digital signage software works: 1. Text, image, and video files, contents from servers, databases, online storage, premade templates and interactive applications constitute the media collection, i.e. the input. 2. After uploading the media collection, roles can be assigned and authorizations granted; e.g. the graphic designer can get permission to edit the images and the marketing department is authorized to change the texts. 3. Now, the different media can be placed on the screen, adjusted in size and separated in different places. The background, font color and type, animated effects and transitions for the different media can be adjusted. 4. Before publishing, the result can be checked in the preview mode. 5. The content created can now be published on all displays in the network and operated by the viewer in an interactive manner. 6. Depending on the application, the user behavior can be analyzed and evaluated to improve the service quality.
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    Digital Signage Software
    Behind every impressive Digital Signage content, there always is a powerful digital signage software. Want to manage your content centrally and contribute, update and monitor it on many different displays? With the right digital signage software, all of this is possible fast, easily and intuitively. That’s how a digital signage software works: 1. Text, image, and video files, contents from servers, databases, online storage, premade templates and interactive applications constitute the media collection, i.e. the input. 2. After uploading the media collection, roles can be assigned and authorizations granted; e.g. the graphic designer can get permission to edit the images and the marketing department is authorized to change the texts. 3. Now, the different media can be placed on the screen, adjusted in size and separated in different places. The background, font color and type, animated effects and transitions for the different media can be adjusted. 4. Before publishing, the result can be checked in the preview mode. 5. The content created can now be published on all displays in the network and operated by the viewer in an interactive manner. 6. Depending on the application, the user behavior can be analyzed and evaluated to improve the service quality.
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    Instore TV | Public Display
    Whether you want to promote news, adverts, menus, your specific service or a great product – images or, even better, moving images with dynamic background attract attention and encourage the customer to get in touch or buy.
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    Project-related measures
    Not only is the delivery and assembly of totems and displays part of our portfolio. Upon request and in close consultation with you, we also coordinate the entire installation process. We monitor partner companies, take care of delivery times and accompany your project until completion and final hand-over.
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    Delivery, assembly and start-up
    Naturally, the delivery, assembly and initial start-up on site are part of our services. Necessary foundation works, e.g. laying empty cable conduits for outdoor systems, can be carried out by our partner companies as well.
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    Planning and consulting
    During the planning phase, the objective to be achieved will be analyzed and defined according to your wishes. Based on the specified requirements, this is going to result in an individually designed digital signage concept for your personal project.
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    The content
    The importance of modern, diverse and qualitative content is often underestimated. However, it is the heart of every digital signature solution. Its success largely depends on the content’s high topicality and quality and therefore is a decisive factor. It is the content that is necessary for digital signage solutions to become fully effective and generate the desired outcome. Alongside planning and installation of hardware, we provide you with comprehensive, specifically tailored concepts for successful digital content. The design will always be in consideration of your ideas and demands. Based on the specifications you communicated to our media designer, you will therefore be provided with functional and impressive content that is high in quality – which will not fail to have the desired effect. Examples: • Static or dynamic commercials • Animated image videos; in combination with always up-to-date RSS feeds for news • Weather forecast or stock prices • And lots more.
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    Content
    The importance of modern, diverse and qualitative content is often underestimated. However, it is the heart of every digital signature solution. Its success largely depends on the content’s high topicality and quality and therefore is a decisive factor. It is the content that is necessary for digital signage solutions to become fully effective and generate the desired outcome. Alongside planning and installation of hardware, we provide you with comprehensive, specifically tailored concepts for successful digital content. The design will always be in consideration of your ideas and demands. Based on the specifications you communicated to our media designer, you will therefore be provided with functional and impressive content that is high in quality – which will not fail to have the desired effect. Examples: • Static or dynamic commercials • Animated image videos; in combination with always up-to-date RSS feeds for news • Weather forecast or stock prices • And lots more.
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    Project-related measures
    Selection of suitable products taking into consideration the following requirements: • Indoor or outdoor application • Weather resistance • Safety and vandalism protection • Adaptable additional components such as touch displays, printers, cameras, etc. • Integration of added components (e.g. PC, router or ports) • Individual design requirements – Housing shape, color and material • Foliation and labeling in the company’s corporate design • Content creation and content management
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    Training
    We also offer individual product training for your maintenance personnel or the staff responsible for content management, respectively.
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    Maintenance and support
    To ensure trouble-free functioning of your device, we provide routine maintenance work. Thus, our certified technicians regularly check your devices.